You, Inc. is based on the premise that each of us is founder, CEO, and 100% stockholder in our own company - You, Inc. The 10 principles in this book will empower you to think and act like a well-run, highly profitable corporation.

Why You Must Think - You, Inc.!
By learning and applying the 10 simple principles in this book, you will become more valuable in virtually every phase of your life. And as your value increases, you will become more secure in your job... more productive in your business... more vital to your friends and family... and more fulfilled in your personal and professional life.

10 Principles of You, Inc.!

1. Take Responsibility - encourages you to take control of your life.
2. Dare to Dream - reminds you that dreams are the blueprints of success.
3. Power of Belief - encourages you to re-program yourself with I CAN thinking.
4. Courage to Take Action - reminds you that small actions yield big results.
5. Attitude is Everything - confirms that you are what you think.
6. Develop Productive Habits - encourages you to replace bad habits with good ones.
7. Manage Your Emotions - explains why you need to run your emotions, so that your emotions don’t run you.
8. Prepare for Success - emphasizes the importance of reading books... attending seminars... listening to tapes... and associating with winners.
9. Balance Your Life - explains the “Five F’s” of balance: Faith, Family, Friends, Fitness, and Finances.
10. Change - or Be Changed - tells you how to make change work FOR you, instead of against you.

What You Will Learn:

• How to dramatically increase your value in every area of your life
• How to realize massive improvements through small, consistent actions
• How to expand the way you think of yourself and the world around you
• How to uncover your hidden assets ... and leverage them into incredible personal and financial wealth
• How to become more than you ever dreamed
• How to Think, You, Inc ... and discover the CEO within!

“The Door to Self Improvement Only Opens From Within” - Burke Hedges

अगर आप स्वयं के बॉस बनना चाहते हैं तो आपको अपनी कम्पनी 'यू, इंक.' का संस्थापक, सी. ई. ओ. तथा सौ प्रतिशत निवेशक बनना होगा। इस पुस्तक में बताए गए दस सिद्धांत आपको ज़बरदस्त मुनाफा देने वाली कम्पनी स्थापित करने तथा उसे सफलतापूर्वक चलाने में मदद करेंगे। इन सिद्धांतों के पालन के चलते आप स्वयं को अपने जीवन के हर क्षेत्र में सफलता प्राप्त करते हुए पाएंगे। जिस परिमाण में आपका महत्व बढ़ेगा उसी परिमाण में आप सफलता, सुरक्षा तथा लोकप्रियता हासिल करते चले जाएंगे।

यू, इंक. के दस सिद्धान्त -

1. अपने जीवन का उत्तरदायित्व संभालें
2. सपने देखने का साहस जुटाएं
3. विश्वास में चमत्कार है
4. अटल प्रयास करें
5. दृष्टिकोण ही सब कुछ है
6. उपयोगी बनिए
7. अपनी भावनाओं का समायोजन करें
8. सफलता के लिए तैयार रहें
9. अपने जीवन को संतुलित करें
10. बदलें या फिर बदल जाएँ.

परिवर्तन अन्दर से घटित होता है, बाहर से नहीं - बर्क हेजेस